Fearman Photo

A place to be intrigued by all things photographic, film and musical with the odd bit of hodgepodge...

The Best Software for Managing Your Studio & Photography Business

The dream of becoming a professional photographer is one filled with ideas of exciting clients, creative freedom and endless artistic possibilities. Rarely does that dream include laborious paperwork tasks, diligent contract negotiations with a client, tax filings or invoicing, yet that’s what a lot of photographers end up spending a majority of their time doing. 

Just a few years ago studio photographers had to shell out hundreds or thousands of dollars for database developers who would create custom (or at least semi-custom) solutions to track their businesses operating tasks. Programs like FileMaker or Microsoft Access were used to track clients and jobs, despite the sometimes clumsy or tedious steps needed just to generate an invoice or follow up on an e-mail. If a studio’s database developer went out of business, they were often stuck without the ability to make changes to documents or fix the inevitable bugs that crop up. 

Luckily the Internet has allowed specialized tools to be developed in markets that were otherwise too small for large software companies to focus their attention on, and a host of custom solutions are now offered with affordable (and scalable) pricing and support that’s always available. And with the data being generated by online apps living in the cloud, there’s less fear that a lost or stolen computer will mean the end of a studio’s ability to conduct business. 

The following is a breakdown of our favorite studio-management tools available to photographers today. 

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Quality Photography Inspired Gifts...

“Sure, we’ve seen our share of weird accessories that may come across as odd or absurd, but what about the cleverly-designed items inspired by cameras? Some shutterbugs would go to great lengths to acquire camera-inspired items to remind them of their beloved snappers. They may come in the form of cufflinks to match an outfit or a pencil sharpener resembling a vintage twin-lens reflex camera. We’ve scoured the Web and rounded up some of the more interesting peripherals that may interest you, take a look.”

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A Curated Guide to the Most Inspirational Photographers online...

Aaron Nace at Phlearn has put together a incredibly solid list of the “Most Inspirational Photographers” out there. Well done my friend, a lot of incredible talent on that list. 

(Source: phlearn.com)

Apple’s Latest Announcements From A Professional Photographer’s Point-of-View

“And Why It’s Now Official – I Am Permanently Switching To Lightroom 4x

Since dropping out of MacWorld and most of the other big electronics/computer shows, WWDC (The World Wide Developer’s Conference) in San Francisco has become Apple’s most important venue for product announcements. What used to be all about code and SDKs is now about that and hardware.

This week’s WWDC Keynote brought lots of hardware. A few surprises and a few things that I predicted.

Let’s start with the new MacBook laptop line. The big news is a 15.4″ 2880×1880, 4.46 pound laptop code named Verge. It’s just .71 inches thick. Comes with SD reader, HDMI port, USB2/3 x2 and two Thunderbolt ports. It ships with 2.3GHz quad core i7 processor, eight GB RAM and very fast video memory with seven hours of battery life for $2199 in the base configuration. Configured the way I plan to order my unit the cost is a ridiculous $4098.00 including the best of the best of the best in each category with Apple Care. This will be the most expensive laptop I ever buy so I’m waiting 30-60 days to let the early adopters help Apple work out the bugs.

The new display will be a boon to photographers but slow your roll. The new display means Photoshop and similar programs will need to be recoded to work with it. I suspect current calibration hardware/software might need to be re-worked as well. So don’t jump into this thing with mission-critical work just yet. Let it sort itself out. That’s another reason I am waiting. I want to make sure that Lightroom and Photoshop (along with the various plug-ins I use) are all compatible.

Apple also announced Mountain Lion – shipping in July – it’s new $19.95 (upgrade price from Snow Leopard up) OS which has all sorts of cool new features that those of us in the Mac community will likely enjoy. The new iCloud services look to be improved – and they needed to be.

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Basic Social Media Marketing Plan: Photography
Below is a basic social media marketing plan.  I created this graphic based on my solar system method of marketing plan development.  This plan is geared toward photographers. You can make your plan more complex if you wish, but this one is a good starting point.
Your social media plan begins with your website (green).  You can drive all the traffic you wish, but if you don’t have a quality website that converts your prospects, you are wasting time and money. Your website is your online portfolio or brochure.
Nearby is your blog (dark green).  Your blog is your personality. This is where you share ideas, personal projects, industry insights, outtakes and answer commonly asked questions.  A blog is excellent for search engine optimization, making it easier for people to find you.  Many photography buyers look to blogs to help them make decisions on whether the photographer will be a good fit for their project.
How often should you post? No matter what you do, be consistent.  My recommendation is once a week or more.  Remember the more you post the more effective you blog will be, but don’t over commit yourself.
In this plan I only recommend one inner planet (orange).  In this case YouTube is my recommendation.   Use YouTube to create behind-the-scenes videos and demonstrations of you what you do best.
Your outer planets (purple) in this marketing plan are Twitter, Facebook and LinkedIn.  I would start with one, Facebook being the best option, and build from there.  Use your Facebook account to connect with friends, family and associates. Occasionally share some of you latest work or outtakes.  Some photographers offer an image of the day.
Retail photographers can consider sharing a free low resolution image on Facebook with their clients to develop a following and share your good work with their friends and family.
LinkedIn is the standard social media address for business.  Connect with clients or find new opportunities using its powerful research functions.  For example, you can use the search box to find the people who you want to know in specific companies.
Twitter is a media stream.  It’s an excellent resource for the latest industry news.  I find it amazing who you can connect with and develop relationships with at a high level.  You can also easily drive traffic to your blog, YouTube or website using Twitter.
Your goal is to engage people and develop a community using your outer planets (purple).   Then you gradually drive followers, prospects and referrals through your solar system.   For example, you could tweet your behind-the-scenes video from YouTube that may encourage people to visit your website and hire you.
Generally people in your community don’t want to be sold to, they already like you. You are generally best served educating the people in your community on how to refer you for best results.
Social media is a long-term relationship marketing plan.  Developing good relationships doesn’t happen overnight.  It takes time.  The minimum time you should consider running your plan before making a full evaluation of its effectiveness is six-months.  My recommendation is a year.
This is the first in a series of plans I will be sharing.
Rosh Sillers View high resolution

Basic Social Media Marketing Plan: Photography

Below is a basic social media marketing plan.  I created this graphic based on my solar system method of marketing plan development.  This plan is geared toward photographers. You can make your plan more complex if you wish, but this one is a good starting point.

Your social media plan begins with your website (green).  You can drive all the traffic you wish, but if you don’t have a quality website that converts your prospects, you are wasting time and money. Your website is your online portfolio or brochure.

Nearby is your blog (dark green).  Your blog is your personality. This is where you share ideas, personal projects, industry insights, outtakes and answer commonly asked questions.  A blog is excellent for search engine optimization, making it easier for people to find you.  Many photography buyers look to blogs to help them make decisions on whether the photographer will be a good fit for their project.

How often should you post? No matter what you do, be consistent.  My recommendation is once a week or more.  Remember the more you post the more effective you blog will be, but don’t over commit yourself.

In this plan I only recommend one inner planet (orange).  In this case YouTube is my recommendation.   Use YouTube to create behind-the-scenes videos and demonstrations of you what you do best.

Your outer planets (purple) in this marketing plan are Twitter, Facebook and LinkedIn.  I would start with one, Facebook being the best option, and build from there.  Use your Facebook account to connect with friends, family and associates. Occasionally share some of you latest work or outtakes.  Some photographers offer an image of the day.

Retail photographers can consider sharing a free low resolution image on Facebook with their clients to develop a following and share your good work with their friends and family.

LinkedIn is the standard social media address for business.  Connect with clients or find new opportunities using its powerful research functions.  For example, you can use the search box to find the people who you want to know in specific companies.

Twitter is a media stream.  It’s an excellent resource for the latest industry news.  I find it amazing who you can connect with and develop relationships with at a high level.  You can also easily drive traffic to your blog, YouTube or website using Twitter.

Your goal is to engage people and develop a community using your outer planets (purple).   Then you gradually drive followers, prospects and referrals through your solar system.   For example, you could tweet your behind-the-scenes video from YouTube that may encourage people to visit your website and hire you.

Generally people in your community don’t want to be sold to, they already like you. You are generally best served educating the people in your community on how to refer you for best results.

Social media is a long-term relationship marketing plan.  Developing good relationships doesn’t happen overnight.  It takes time.  The minimum time you should consider running your plan before making a full evaluation of its effectiveness is six-months.  My recommendation is a year.

This is the first in a series of plans I will be sharing.

Rosh Sillers

How Does A Photographer Land An Agent?

“APE contributor Meaghen Brown interviews Howard Bernstein about the most often asked question we get.

Considered among New York’s most respected photography agents, Howard Bernstein, has been keeping an eye on talented photographers for over 25 years now, and his artists management firm, Bernstein and Andriulli, now boasts a hot-list of clients ranging from Adidas to The New Yorker. We caught up with him for a bit of insight as to how the relationship between photographers and agents actually works.”

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How to Fake a Black Backdrop With a Flash...

“If you admire those moody, sparsely lit portraits where the subject’s face is surrounded by darkness, you may despair that you will never get that shot without a studio and black backdrop. Glyn Dewis, a professional photographer, retoucher and trainer in Britain, uses this technique often, calling it “the invisible black backdrop.” It turns out you don’t need either. You can fake a black backdrop even on a sunny day outdoors with just a camera and separate flash.”

The 40+ Items Every Photography Assistant Needs

Now I can’t personally say that I have all these items but there are certainly some good recommendations on this list…

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100 Helpful Photography Tutorials for Beginners and Professionals

“Photography as both a profession and a hobby is an incredibly expansive topic that covers a remarkably vast range of subjects from science and art. No matter where you lie on the professional spectrum, there is simply always more to learn. We spent countless hours scouring the web for the best content we could find and share with you, and today we’ll help you expand your knowledge with 100 photography related tutorials!”

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Adriana Lima vs Doutzen Kroes by Mario Testino…behind the scenes video for V Magazine

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